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Website Search Optimization

Here are some points to consider:

  • Everyday the size and volume of the web is increasing at an exponential rate.
  • Vast majority of people in Maryland and elsewhere turn to the Web for research or comparison shopping
  • For shopping or research, most people start their Web session by launching a search engine
  • Search engines are very effective in influencing what gets maximum, low or no exposure

What is the take-away from this?

  1. Boosting an organization's bottom line takes more than just a launch of a website.
  2. Search engines play a big role in helping customers find information and resources online.

Our search engine friendly techniques will help bring more traffic to your website. Overview of our website search optimization services:

Search engine optimization (SEO)

By using search engine-friendly techniques, we seek to improve the performance of your website rankings. That means listing of your website in organic search results and on or near the first page of Google, Bing, Yahoo and other search engines. One of the main advantages of using our search engine optimization service, is that you are not paying each time someone clicks on a link to your website. However, the downside of using search engine optimization is that the impact to driving more traffic to your website is not immediate. In other words, search engine optimization is a long-term investment. If you want fast results of your investment, consider using a pay-per-click advertising program.

Pay-per-click (PPC) advertising

With pay-per click advertising, you are spending some money each time someone clicks on your ad (or "sponsored link"). The amount that you are charged often depends on your budget, the keyword(s) you want to target, location of where your paid campaign is run, number of clicks, and so on. With paid advertising, you often can see results of your campaign the next day, if not in real-time.

With our help, you can avoid some risky mistakes often associated with paid advertising. Whether you have us manage your campaign or we walk you through the process of starting a campaign, you will get more for your money and time.

Content writing and generation

We understand most business owners are busy with managing their business and don't have time to regularly write content for their website. In addition to technical support and training services, we offer writing solutions to small business owners. You can take advantage of this service if you are seeking to grow your website, and thereby your business. We either write you search engine friendly content or find a professional copywriter familiar with your business. One of the best ways to grow your online presence is by increasing the content that is available on your website. We are ready to supply you content be it words that are displayed on a web page or spoken in a video. Talk to us for all your content writing and generation needs.

Website optimization

Search engines like Google use a number of techniques to determine the position of your website for search results. Your website, specifically computer code, indicates how your website will perform in search results. Basically, a search engine friendly code will help boost your search ranking while poorly written code will hurt your website rankings. With our website optimization service expect us to:

  • review your complete website for search optimization,
  • repair code on your website,
  • find and fix broken links,
  • and whatever else helps your website to rank higher in search results

Building links

Building links is often a successful tool for newly launched websites. One of the criteria search engines use to determine the ranking of a website in search results is how many other websites are linking to that website. If more websites are linking to that website, chances are that website will have higher search ranking; conversely, no or poor incoming links suggests lower search rankings. With our Building Links service, we will research and request links from most relevant and cost effective websites. Contact us today to learn if this service is for you.

More SEO services

We also offer other related services:

  • Directory listing
  • Keyword research/analysis
  • Website evaluation/analysis
  • Competitor Analysis
  • Site Maps (including XML site maps)
  • robots.txt file
  • Writing and distribution of press releases
  • Creation and optimization of landing pages

Are you ready to expand your website reach? Then talk to your local SEO experts today.

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